When is Small Business Saturday 2017: Mark Your Calendar!

When is Small Business Saturday 2017? Small Business Saturday 2017 falls on November 25th, offering opportunities to support local businesses.

Hey there! Let’s dive into a topic that’s a big deal for local gems — Small Business Saturday. Ever wondered about this special day that pops up every year, sandwiched between Black Friday and Cyber Monday?

It’s not just another sale day; it’s a celebration of local charm and community spirit. And in 2017, this day had its own unique story.

When is Small Business Saturday 2017?

Mark your calendars! Small Business Saturday 2017 fell on November 25th. But why this particular date? It’s always the Saturday after Thanksgiving, a strategic choice to encourage shoppers to think local after the frenzy of Black Friday.

This timing gives small businesses a spotlight moment, capitalizing on the holiday shopping buzz.

Origin and Significance of Small Business Saturday

Origin and Significance of Small Business Saturday

History of Small Business Saturday

Rewind to 2010, American Express coined ‘Small Business Saturday’ to ignite a movement — a day dedicated to supporting local businesses that enrich our neighborhoods. It started as a simple idea and quickly caught fire.

By 2011, the U.S. Senate unanimously passed a resolution in support of the day. It wasn’t just a day; it became a movement.

Impact on Local Economies

Here’s where it gets really interesting. Data from 2016 showed that an estimated 112 million shoppers showed their support for local businesses, spending a whopping $15.4 billion. These aren’t just numbers; they’re stories of community support, of choosing the corner store over the retail giant.

Remember Joe’s bookstore in Austin, Texas? In 2015, the community’s outpouring of love and purchases on Small Business Saturday gave Joe’s a record-breaking sales day, setting them up for a thriving year ahead.

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How to Participate in Small Business Saturday

For Consumers

So, you’re keen to support Small Business Saturday? Awesome! Here’s how you can be a local hero:

  1. Explore Locally: Start with a stroll down your main street. Discover the hidden gems around your neighborhood.
  2. Spread the Word: Share your finds on social media. Your shout-out can make a big difference.
  3. Engage and Participate: Attend events hosted by local businesses. It’s a great way to immerse in the community vibe.

For Business Owners

For the spirited small business owner, this is your day to shine! Here’s how to grab the spotlight:

  1. Make Noise Online: Announce your participation on social media. Tease special deals or exclusive products.
  2. Create an Experience: Host workshops or demos that reflect the uniqueness of your business.
  3. Network and Collaborate: Team up with neighboring businesses to create a local shopping circuit.

Promotional Ideas for Small Business Saturday 2017

Digital Marketing Strategies

Digital is the way to go! Here are some strategies to harness the power of online marketing:

  1. Social Media Savvy: Use hashtags like #ShopSmall and #SmallBizSat to join the larger conversation. Post engaging content that tells your brand’s story.
  2. Email Magic: Craft engaging emails to your subscribers. Offer a sneak peek into your special deals for the day.

In-Store Promotions and Events

Physical stores, fear not, there’s plenty you can do:

  1. Themed Decorations: Deck out your store with festive decorations to attract attention.
  2. Local Collaborations: Host joint events with nearby businesses to create a community feel.

Long-Term Benefits of Supporting Small Businesses

For the Community

When you support small businesses, you’re not just buying a product or a service. You’re weaving the fabric of your local community stronger. Here’s how:

  1. Strengthening Local Economies: Each dollar you spend at a local business circles back into your community. It pays local salaries, funds other local businesses, and boosts the overall economic health.
  2. Fostering a Sense of Community: Small businesses often become communal hubs. They sponsor local sports teams, host community events, and help maintain the unique character of your neighborhood.

For Consumers

Shopping small isn’t just about the community; it’s also a win for you as a consumer. Here’s why:

  1. Access to Unique Products and Services: Small businesses often offer unique, handcrafted items that you won’t find in larger chains.
  2. Building Relationships with Local Business Owners: There’s something special about knowing the person behind the product. These relationships often lead to better service and a more personalized shopping experience.

Final Thought

As we wrap up, remember that Small Business Saturday isn’t just a day; it’s a mindset. Supporting local businesses enriches our communities, enhances the consumer experience, and keeps the local economy thriving.

Whether you’re a consumer, a business owner, or just a community member, your participation makes a difference. So, let’s champion our local heroes not just on Small Business Saturday, but every day!

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Maileet, founder of maileet.com, navigates the digital world with expertise in areas like affiliate marketing, apps, and digital marketing, blending innovation with practical insights.

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